Oway shampoos are authentic trichology research distillates in which carefully selected natural ingredients have been lavished, formulated according to the principles of OWAY Agricosmetica®. 

We only use essential packaging to minimise our environmental impact. We say no to overpackaging, secondary wrappings and packing materials, which often end up being discarded immediately after purchase, increasing environmental pollution.

All products of the OW Beauty line are Natrue certified, one of the most serious and authoritative international certification bodies which provides extremely restrictive standards in order to ensure that the product is actually natural. The Natrue standard defines extremely strict rules in terms of raw materials, formulations, production process and packaging.

Whether in the salon or your home bathroom, there must always be a hair mask or conditioner from the dedicated Oway line to perfect the hair beauty ritual. These hair balms, with fragrant and balanced olfactory bouquets, are applied on the lengths and left on for between two and ten minutes to allow the nourishing, moisturising and revitalising properties of their natural components to penetrate the hair cuticles.

We preserve the concentrated richness of Oway agricosmetics in glass bottles and aluminum tubes sealed with metal caps: inert and protective materials, 100% recyclable for an infinite number of times.

Oway hair oils are authentic elixirs conceived after careful cold processing of biodynamic, organic and ethical fruits, officinal shrubs and aromatic herbs. These are then distilled into the purest and most concentrated plant extracts rich in antioxidant, nourishing, rebalancing, soothing, elasticising and protective properties.